Burt's Bees are a natural cosmetics brand established in 1984. They are environmentally conscious promoting responsible sourcing of ingredients and are strongly against animal testing. The bright yellow Dahlia wallpaper was exclusively designed for Burt's Bees new TV campaign. The brief was to create a unique seamless pattern design using brand colours towards a sense of 'Joy', capturing inspiration from nature.
The distinct Burt's Bees icon was also incorporated into the illustration. The final design appeared in a variety of scales for use across TV advertisements, online media and a widespread print campaign. This wallpaper is part of a series of new brand illustrations I created, working closely with teams at Collective Media Productions and McGarryBowen in the USA.
(Above:This advert also contains a fantastic mural design from illustrator @jaclyncaris )
A closer look at the yellow 'Dahlia', illustration; to create a repeat pattern design, I first work out the repeating elements in pencil. The sketch is then recreated in colour using Adobe Illustrator software.